MD of the HOT 1027
Lloyd Madurai says, "Ever since the launch of HOT 91.9FM
, the one continual overriding request from both listeners and advertisers has been to extend the reach of the brand."
"Listeners were frustrated with the limited signal reach and advertisers wanted us to increase HOT's
geographical coverage to make the station a more attractive advertising prospect," adds Madurai. HOT 1027
will have a broadcast footprint that covers the entire greater Johannesburg area from the far East Rand to the West Rand and the Southern Suburbs. All that is required of fans of HOT
will be to re-tune their FM
receivers to 102.7 MHz
, where they will be able to listen to Old Skool and R&B. Listeners streaming the station online or listening on DSTV Channel 822 will not have to make any changes at all.
"Although we will now operate under a commercial licence, we will not forget our community roots. The increase in our reach and power will enable us to do even more meaningful work through our HOT
CARES charity and our Radio Training Academy. We will also not forget the fans of the classics and our station will continue to support classical events and artists where possible," concludes Madurai.
For more information, visit www.hot919.co.za
. You can also visit Hot 91.9FM
or on Instagram