"This year, we're doing things a little different. We know how hard times have been and continue to be. We've decided to take over the airwaves so our listeners, can win even more," says the station.
"Listeners can tune in from Monday, 5 July as we give away gifts every day, in every show, for four weeks. There are 100 prizes valued at three-quarters of a million Rand," adds the station.
Those who would like to participate can pre-register on the radio station's website and tune in to Smile 90.4FM weekdays from 06:00 to 18:00. Should the station pick their entry, the radio team will call live on air to unwrap the present.
The radio station highlights that listeners will need to keep an eye on the website as they don't want to pick a gift that has already been claimed. More details on the competition and registration are available here.
"So don't forget to tune in to Smile 90.4FM to stand a too walk, or drive, away with your very own Xmas in July gift," concludes the station.
For more information, visit www.smile904.fm. You can also follow Smile 90.4FM on Facebook or on Twitter.