Primedia Broadcasting says that it has put in place a long-term strategy to drive growth using digital platforms and assets to expand its audience base and reach. The goal is to provide distinct opportunities for advertisers to reach an enriched, highly segmented set of audiences.
Primedia Broadcasting adds that it will continue to offer content and experiences to audiences across existing and new platforms. These strategies are purpose-built to ensure that the company provides its advertisers with market-leading engagement opportunities and superior response rates.
Geraint Crwys-Williams, Primedia Broadcasting's chairperson, says, "Xoko's appointment comes at an important time in the evolution of the business as we continue to offer our advertisers increasingly targeted opportunities to enhance their brands and drive growth."
"As we reimagine the power of radio and simultaneously diversify into other exciting spaces, I am delighted to welcome Xoko to the Primedia Broadcasting team to lead our advertiser-centric strategies," adds Crwys-Williams.
Prior to taking on the role of CRO at Primedia Broadcasting, Xoko led sales and marketing at Netstar, a subsidiary of Altron. Throughout his career (including Cisco, MTN and Gijima), Xoko has achieved a high level of data-driven strategic decision-making.
Xoko says, "I am thrilled to be joining Primedia Broadcasting as the organisation moves towards enhanced digitisation. The data derived from a focused terrestrial and digital strategy creates significant advantages for us all."
"I believe that we have a unique opportunity to harness insights to better inform pivotal strategic decisions, drive business planning and further advance the portfolio of the strongest commercial radio advertiser propositions in the country. Primedia Broadcasting has an exceptional history in innovation and I am delighted to be a part of its next growth story," concludes Xoko.
For more information, visit
www.primediabroadcasting.co.za. You can also follow Primedia Broadcasting on
Twitter.