Phumzile Langeni, chairperson of the Primedia board and acting group CEO, says, "Procter's extensive media experience in Africa and Europe has qualified him to lead the next stage of the group's growth strategy."

"We will all benefit from his innovative outlook and his global insights on media. The board is delighted Procter has joined us to lead the team at Primedia," adds Langeni.

Procter says, "I was pleased to have returned to South Africa and I look forward to supporting the growth of the Primedia Group and its leading position in a fast-evolving media landscape."

"I have been impressed by Primedia's digital innovation that enhances advertiser, consumer and listener value propositions. I am passionate about developing talent and will continue to create an environment where excellence can thrive in all the brands of the group," adds Procter.

Langeni says, "One of Procter's key responsibilities will be to continue and enhance a transformation strategy that supports the long-term sustainability of Primedia and reflects the society in which we operate, as well as to anchor our leading position in the media and broadcasting industry."

"His drive for innovation, prioritisation of inclusive development opportunities, and his leadership track record is tailor-made for Primedia right now, as the group faces increased competition from international digital media platforms that target our audiences and our advertisers," concludes Langeni. 

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