Newspaper industry strategists looking to finally exploit the potential of
mobile advertising inevitably have to go to Japan ­ or they talk to
Christopher Billich, who has joined the programme of the World Newspaper
Advertising Conference and Expo, to be held in Barcelona, Spain, on 28 and
29 May next.

Mr Billich is Senior Vice President for Research and Strategy for Infinita,
a Tokyo-based firm that distils the lessons of the Japanese mobile market,
the world¹s most lucrative, for use around the world. Mr Billich, who
manages the company¹s market intelligence and research operations, will
share that knowledge with conference participants.

The conference, organised by the World Association of Newspapers, focuses
on maximizing both print and digital advertising opportunities. Details of
the event, which will run concurrently with the new Power of Print
conference, can be found at www.wan-press.org/advertising2009.

Infinita provides clients ­ media companies, network operators, technology
providers, marketers, and government agencies - with research, workshops
and advice to help them develop mobile business strategies. Mr Billich will
provide an overview of the Japanese mobile advertising market, its usage and
revenue levels, and show how its advanced mobile marketing practices have
the potential for other local markets.

Other conference presentations include:

- How Vocento, one of the leading media groups in Spain, has exploited its
strong local brands to create a powerful, national advertising medium and is
increasing its print and digital audiences and advertising revenue despite
the financial downturn. The presentation will be made by Juan Luis Moreno,
the Internet Strategy Director for Vocento.

- An examination of how advertising agencies are dealing with the challenges
of a fragmenting media market and the increasing demands of clients for
cost-effective success metrics. Juan Bascones Gleave, the Chief Media
Investments Officer for Havas Media, will make the presentation.

- Forging advertising strategies for print and digital, a presentation by
Tomoaki Ide, the Research Director for Dentsu Institute, part of the world¹s
largest advertising agency.

- Combining print and digital audience measurements, a presentation on how
Scarborough Research in the United States changed the way integrated media
schedules are bought and sold. Gregg Lindner, Scarborough Vice President
for Research, will explain.

- Using readership statistics to sell advertising across platforms, a
presentation by Flavio Ferrari, CEO of IBOPE Media Research in Brazil,
where internet usage and advertising are booming.

- An examination of an effective, cross-media measurement system in the
United Kingdom, which shows how the development of the JICREG planning tool
has the potential to revolutionise advertising sales in print and digital,
through combined advertising schedules. Roger Holland of JICREG will make
the presentation.

- A primer on how to start a magazine business, presented by Johnny Hustler,
Managing Director of Archant Lifestyle, the subsidiary of the 150-year old
newspaper publisher that has become the largest publisher of regional
magazines in the United Kingdom in just 10 years.

- World Digital Media Trends, an overview of digital media developments
world-wide by Martha Stone, Director of the WAN Shaping the Future of the
Newspaper project.

Full details of the conference, which will run concurrently with the new
Power of Print conference, can be found at
http://www.wan-press.org/advertising2009/