The aim of the new venture is to offer efficient, solutions-driven packages. These will be for brands requiring a holistic 360-degree integrated marketing campaign across multiple platforms.

"This is such an exciting venture for us. We endeavour to always focus on client-centric solutions in everything that we do, and this project is just another step in serving our customers' needs," says Boni Mchunu, managing director at East Coast Radio.

"We are proud to launch a production house that is equipped to run campaigns where our clients only have to deal with one point of contact and can be assured that their brands will be seen, heard and felt by the right audiences," adds Mchunu. 

"East Coast Productions will cover all aspects of production — from copywriting to audio production and cutting-edge videography. Our creativity will be the connector. The journey ahead is exciting and we look forward to some world-class collaborations and the creation of cutting-edge content," concludes Mchunu.

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