The partnership with Telkom Music aims to offer listeners the chance to win their share of over R600 000 cash across the month.

To qualify, listeners are required to download the Telkom Music app and listen out for a song on Kfm by the featured artist of the day. Once a listener hears a song by the artist, they need to SMS the song name to the studio. If they do this, they stand in line to win up to R10 000. The opportunity will arise four times a day, every week day for the month.

"We are famous with our listeners for playing the most music in the Western Cape and making our listeners feel great across the day," says Stephen Werner, station manager at Kfm 94.5.

"Music remains one of the key reasons for listening and we play the perfect mix of the 1980s, 1990s, 2000s, as well as current hits across the station. Big September gives our audience the chance to interact with the music and get rewarded for jamming along to and listening out for their favourite artists," adds Werner.

Big September has already created significant moments, as listeners won R185 000 in week one and R197 500 in the second week of the promotion. One example of this was Arlene who won on The Flash Drive with Carl Wastie. She needed exactly R 10 000 to pay for studies to change her career and the course of her life.

Michael Krynauw, head of marketing at Tencent, says, "It's wonderful to partner with Kfm 94.5 in making a difference in the lives of the Kfm family. It's clear that the Western Cape loves music."

"Since the start of this particular campaign, we've seen a measurable increase in user registrations in the Western Cape, with figures as high as 918% growth experienced in just one day. This campaign is testament to the power of music to transform lives," concludes Krynauw.

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