Currently, the station's footprint extends throughout South Africa, with the majority of its listenership being in KwaZulu-Natal.

With this campaign, it aims to win over the hearts (and ears) of more listeners.

Under the slogan 'Times change, the music doesn’t', East Coast Gold’s national campaign aims to honour the quality of classic hits. 

"We're geared up to end 2021 on an iconic note with a new campaign that talks the language of the classics," says East Coast Radio programme manager Zane Derbyshire.

"The 'Times change, the music doesn’t' campaign will aim to communicate the fact that good music never ages — and that's something listeners have come to appreciate and love," adds Derbyshire.

"We’ve fine-tuned our offering to provide a truly unique online destination for music that topped the charts from the 1960s to the 1980s. It’s a musical trip down memory lane and we’re excited to take South Africa with us," says Derbyshire.

The campaign will be launched in October 2021 across a range of digital mediums. Currently, 53% of the audience listens via mobile devices and 16% via desktop devices, while the rest access East Coast Gold via smart speakers, Facebook or through home entertainment systems.

"At ECR, we are committed to innovative, cutting-edge offerings and East Coast Gold is a testament to that. We're excited to see how passionate our East Coast Gold audience is about the station and how word-of-mouth marketing has seen it grow organically. This national digital campaign will help to propel East Coast Gold into even more South African homes and office spaces," says East Coast Radio's managing director Boni Mchunu.

The station is accessible via various platforms, including the East Coast Radio app, Radio Garden, Facebook, Alexa and on the station website. 

For more information, visit You can also follow ECR on Facebook, Twitter or on Instagram