The launch video features World-Cup winning Springbok Lukhanyo Am, as well as details of how he overcame a challenging upbringing to go on to reach the pinnacle of World rugby.

SuperSport Schools indicates that Am was discovered late in his career due to a lack of opportunities and resources. His journey speaks to the gap that the SuperSport Schools platform is trying to close by broadcasting as many school sports matches. This is to unearth talent from every corner of the country and continent.

The video was created by multi-award-winning content creation agency T+W. The content piece has been shortlisted for the Clios Awards in New York. The awards recognise the best film and video content from across the globe.

SuperSport Schools is an OTT broadcast platform that aims to identify and expose young talent across the country. This is through broadcasting school sporting fixtures using traditional manned multi-camera production, as well as innovative automated artificial intelligence-based technology.

The platform was officially launched in April 2021 and has already acquired more than 1.5 million unique viewers. It has also streamed more than 2 000 hours of live content across more than 12 sports from over 150 schools nationwide.

For more information, visit You can also follow SuperSport Schools on Facebook, Twitter or on Instagram