This second iteration of the global benchmark is sponsored by Triton Digital®. it has been produced in association with the National Association of Broadcasters South Africa (NAB).  

"We are excited to release the results of this second Infinite Dial study in South Africa — particularly given how changing media consumption habits during the pandemic have needed to be measured. To be able to see trended and comparative data since the 2019 study will be of great benefit," says the BRC's CEO, Gary Whitaker.

The Infinite Dial has been published in six countries around the world. It provides the following entities with data around the consumption of streaming radio, online music, podcasts and the usage of smart speakers: 
  • broadcasters
  • online audio publishers
  • podcasters
  • advertisers, and
  • the financial community.
The Infinite Dial South Africa explores the consumption of audio among South Africans living within the major metro commercial areas, covering the upper two of the three SEM Supergroups (or upper three of the five SEM Clusters).

"We believe that the broader scope of the study will make for a richer and more comprehensive dataset, and we look forward to releasing the full results," concludes Whitaker.

For more information, visit You can also follow the BRC South Africa on Facebook.