The first edition was well supported by the Northwest business community and has been growing since. 

The magazine was born out of the Harties Business Centre, with its initial joint venture specialising in business network events.

The content of the magazine comprises:
  • the virtues and challenges of entrepreneurship
  • business tips, and
  • special features that are linked to the magazine's advertising platform and are aimed at all businesses in South Africa.
The magazine has partnered with ShowMe, a Google Search platform aimed at tourists and locals. The platform comprises 28 local websites dedicated to promoting towns and cities across South Africa.

This website attracts large volumes of online traffic — over 14 million annual page views collectively. According to the magazine, this added immense value to the magazine's advertising sales campaign as clients had the added benefit of wide online reach coupled to their magazine advert on the ShowMe platform.

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