ACANA says, "Paw-parenting with love doesn't only mean feeding pets with biologically appropriate food — it's also about finding new ways to spend some quality time together."

"With the help of doggy focus groups, an animal behaviourist and sound engineers, we've designed an innovative audio experience with squeaks, squawks and smiles for the whole family," adds ACANA.

The podcast says that listeners can expect to meet various dog characters and learn about dogs' favourite words and sounds. The will be various characters and topics, ranging from Reggae radio with the Peanut and Pancakes, to a classical lullaby for a golden retriever named Bella who welcomes a new baby home.

"Each episode has been developed with specific responses in mind to get your dogs feeling calm in some episodes and excited in others. You can expect to hear everything from dog howls, duck-quacks, chicken clacks, classical music, kisses and kibble," ACANA says.

ACANA has indicated that listeners could also win a share of R10 000 in prizes for their pooch. This is including ACANA food, treats and toys. To qualify, listeners can share a video of their dog listening to one of the episodes using '#ACANAStorytime'. T's and C's apply.

Individuals are encouraged to listen to ACANA's audio series here

For more information, visit www.acana.com. You can also follow ACANA on Facebook, Twitter or on Instagram.