The podcast is available via streaming platforms YouTube, Spotify and Apple Music.

Built off the brand's proposition of 'Stand Strong, Stand Proud,' the series will feature an array of guests who will each share their unique story of strength. The podcast aims to inspire fellow South Africans to discover the potential of their inner strength.

"South Africa has no shortage of inspiring stories of youth overcoming adversity to achieve their dreams. The aim of this podcast series is to give South Africa's vibrant youth a platform to tell their stories as well as for the listeners to be inspired by them," says Wendy Roman, brand manager at RFG Foods.

"For 65 years this brand, still occupies the number one spot as the market leader in the canned meats and meals category, but as with all legacy brands, the time has come for Bull Brand to evolve with its consumers," Roman adds.

Roman says, "The brand continues to resonate with a younger market as we have seen with the Sunday Times GenNext surveys over the past couple of years, where Bull Brand appears as one of the coolest brands."

Roman adds that it is with this in mind that it will look at growing the brand through activities that continue to drive resonance with this growing sector of consumers.

"Bull Brand has held a special place in South African hearts and homes since 1957 and remains Mzansi's number one canned meat brand. With this podcast series, we are hoping to bring further inspiration to our younger market," Roman adds. 

The first '#StateOfTheStrong' episode is live with George Mnguni aka Okay Wasabi. According to the brand, Mnguni is never short of jokes and his ambition knows no limits.

The series will run for six months with an episode released every second week. Individuals are encouraged to watch the series here. 

"We are excited to share the State of The Strong podcast series as it comes at a time when South Africa needs to hear and share good news," concludes Roman.

For more information, visit www.bullbrand.co.za. You can also follow Bull Brand on Facebook.