Audiences frequently visit a blog’s About Me page to get a glimpse into the world of a blogger and to see where the information that they are reading is coming from. It shows readers how they can benefit from reading your content and plays a critical role in persuading them to continue reading your future content.

If you’ve tried your hand at writing a bio for your blog, you’ve probably asked yourself the following questions: 
  • "What should I mention here?"
  • "Are my qualifications a must?"
  • "Do I talk about my hobbies or interests?", or
  • "Should I discuss why I started my blog?"
By the time you've answered all of these questions, you might have run out of character space (and unknowingly given people enough information to guess at what your passwords are — Poodlelover95). 

Telling people about yourself in three to five sentences for a blog isn't as easy as it may be on your dating app. But, media update's Lara Smit will help you get those readers to swipe right anyway (or at least click onto the next page). 

Ready? Let's blow them away with your bio:

Tell them what they want to hear

Blogs have gotten a bit of a bad rep as unreliable sources. Despite this, your bio gives you the perfect opportunity to tell people why they should place trust in the content that you’re producing.

When audiences look at your bio, they want to find out how you can help them and whether you have the skillset to inform them correctly about a topic. 

In this case, you should ensure that you include a sentence that touches on your expertise in whichever field you are writing about. Are you a qualified specialist with many years of experience? Then be sure to enhance your blog credibility by telling us so in your bio!

Keep it short and sweet 

According to Microsoft, a normal person's attention span is about eight seconds — which means you only have eight seconds to dazzle your audiences with your wits. Pretty daunting right?

So, how do you reduce your colourful character in this time frame? Although it may seem impossible, the solution is as simple as restoring one of your old jerseys — cut the fluff off. 

When it comes to writing lengthy, flowery descriptions and playing around with language, leave it for your blog pieces. A bio doesn't have to be anything more than a straightforward description of who you are. So, if you're as passionate about pottery as a bee is about pollen, tell us in your next piece how to create the perfect clay vase — not in your bio. 

Delight them with your diction 

Your bio may not be long and elaborate but you can still be calculative about your word choice. How? Start by considering what your audiences may require from your blog pieces and use powerful words that will prompt them to believe that you will satisfy these needs. For example: 

‘As a published poet with 10 years of writing experience, Daisy Andrews equips flourishing writers with the necessary skills to unearth their voice, refine their writing style and express their innermost thoughts and desires through verse.'

By using evocative verbs like 'equips', 'unearth', 'refine' and 'express’ — while drawing on the purpose of your blog posts — you will appeal directly to the desires of your audiences in poignant ways. This will then give them the validation that their demands will be satisfied when reading your pieces. 

Add a little bit of 'you' into the mix

A bio is definitely one of the best ways to humanise your blogging platform. This is because it allows people to see the person behind all that killer content that you’ve been producing. And, it wouldn’t really be an accurate representation of you without a little personal touch. 

But how do we add in those personal elements without getting too fluffy? 

One way is to dedicate a sentence to what your motives are. Therefore, if you're determined to change people's outlook on something, or if your aim is to empower people with knowledge, here's your chance to mention it. 

A sentence like this will help you to easily earn extra brownie points with your audiences. This is because it reveals a human aspect of yourself that they can connect with. It is also an authentic perspective that will resonate with them when they read your work. 

What else do you think a perfect bio needs? Be sure to let us know in the comments.

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Are you a blogging beginner that would like to learn more about setting up a great blog? Then make sure you read about The four best blogging platforms for beginners [Infographic]
*Image courtesy of Peter Olexa from Pixabay