As we noted in a previous article
, 2022 marked some interesting changes in the media industry. As a pioneer of the popular short-form video, TikTok was one of the most favourable digital places to be for brands, influencers and creators.
Social media became a popular space for selling and customer service became increasingly digitally-friendly. And (who can forget?
) the metaverse brought with it new interactive digital spaces for:
2023 will bring with it many more changes to the media industry. As contemporary media consumers are outgrowing old mediums and adapting to new ones, some changes in the way they choose to consume media are easy to predict, while others are a little more tricky.
So, media update's Lara Smit has made the prediction process a bit easier with five forecasts for you right here:
Which media trends do you think will surface in 2023? Let us know in the comments section below.
Want to find out more about the AVOD vs SVOD trend? Then be sure to read all about it in our article, AVOD, SVOD and streaming: a Q&A with Leslie Adams.
*Image courtesy of Canva*Information sourced from NorthOne, media update, Statista, Los Angeles Times and denstu