Per the report, techniques to win in Google search can be mutually beneficial to journalism and to society through the greater discoverability and prioritisation of credible journalism and news brands.
In
How Newsrooms Succeed In Google Search, Peter Bale (INMA Newsroom's initiative lead) highlights the common ground between Google and news publishers while exploring the complex and sometimes fractious relationship between the two.
The INMA report is based on interviews with Google and major publishers on five continents, such as:
- News Corp Australia
- Gannett | USA Today Network
- The Guardian
- Infoglobo, and
- HT Media.
How Newsrooms Succeed In Google Search focuses on:
- the search and the struggle between Google and publishers
- Google's view of news search
- how Gannett | USA Today Network embeds search in newsrooms
- how News Corp Australia tries to stay a step ahead on search, and
- how search helps The Guardian build a global audience.
Individuals can click
here to review and download the report.
The new report features:
- the state of Google search
- elevating publisher issues about search across Google surfaces
- punctuative concerns about the Discover product
- highlights Google's objectives and roles in search, and
- dives into how three leading publishers are optimising their journalism to do well in the Google search universe.
How Newsrooms Succeed In Google Search aims to open up conversations between Google and news publishers around their search surfaces, optimising an open Web that prioritises quality journalism that underpins democracy and informed society.
The report is newsroom-focused yet will draw interest from multiple departments at media companies, according to INMA.
For more information, visit
www.inma.org. You can also follow INMA on
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Twitter.