According to the group, its unmatched reach of print magazine subscriber base and the targeted sales strategy of its acquisition team were underpinned by DENTSU CREATIVE's boost in high-quality content tailored to meet the readers' interests and preferences.

"Great content is not just about entertaining readers, but also about understanding what they want and need," says Natalie Wilson, managing director at DENTSU CREATIVE SSA.

Among the top performers with their increase in circulations is as follows: 
  • Club X — 38%
  • Man — 35%, and
  • Sports Club — 21%. 

Meanwhile, Club, Super Kids, My Kitchen and Soccer Club recorded growth rates of 6.4%, 7.1%, 11.1% and 12.1%, respectively.

The group reports that Living Space and Balanced Life also showed impressive growth rates of 8.5% and 2.9%.
  
"These numbers are about growth, yes, but also about high-quality content that resonates with the audience driving reader retention rates," Wilson adds. "Our success is a testament to the team's hard work and dedication, and we are thrilled to see such a positive response from our TFG Media's readership base — now one of the largest direct audiences in the country."

"Print remains an essential part of the marketing mix for advertisers, and the TFG Media stable of magazines drives not only tactical print advertiser placements but also acts as a direct reach mechanic," says Wilson.

Wilson concludes, "TFG Media magazines are a subscription-only based audience, meaning trackable reach for marketers who are increasingly scrutinising how their paid media budgets are spent. The offering is underpinned by robust social and web audiences, allowing marketers to reach this audience cross-medium."

Club, the largest English women's general lifestyle fashion and beauty magazine recorded a 4.5 times larger circulation than its closest competitor. Meanwhile, Sports Club and Soccer Club solidified their position as the leading sports magazines in South Africa, with a combined growth rate of 18% YOY.

Individuals that want to advertise in TFG Media titles or across its digital platforms can contact Werner Hayward.

For more information, visit www.tfgmedia.co.za. You can also follow TFG Media on Facebook.