According to the station, this is not only because of the long-standing relationship enjoyed between two of KwaZulu-Natal's biggest brands — Suncoast is a key role player within the Durban precinct and forms part of the walk route.

For over 20 years, Suncoast has been a popular destination on the Durban beachfront, offering entertainment to locals and tourists alike, adds the station.

The Big Walk, which is the biggest walking event in KwaZulu-Natal, was not held from 2020-2022, due to the pandemic. The theme for the 2023 event is 'Here with you, every step of the way', which underscores East Coast Radio and Suncoast's commitment to the KwaZulu-Natal community.

The Suncoast East Coast Radio Big Walk aims to bring families and friends together to create memorable experiences. The event will start at uShaka Marine World, continue past Suncoast and end at Moses Mabhida (People's Park).

Participants can choose between the 5km and 10km routes and can purchase tickets online here. 

Suncoast's director of operations and complex general manager Adam MacIntyre says, "We are thrilled to be a part of KwaZuluNatal's biggest family walk. At Suncoast, the event epitomises a sense of community and belonging which supports Suncoast's vision of being Durban's most loved entertainment destination. We are looking forward to a fun-filled day."

ECR's managing director Boni Mchunu says that the Suncoast East Coast Radio Big Walk will unite and encourage attendees from all parts of the province.

"We are delighted to have contributed to the rebuilding and sustenance of our province during these challenging times over the past three years. We believe that the return of the Big Walk, a family-friendly event, will foster unity and encourage attendees from all corners of KwaZulu-Natal. We look forward to seeing families walking the most beautiful promenade with us," concludes Mchunu.

Tickets for the Suncoast East Coast Radio Big Walk are officially open via the partners' respective websites. 

For more information, visit www.ecr.co.za. You can also follow East Coast Radio on Facebook, Twitter or on Instagram.