"I will work closely with the stations to create fresh and engaging collateral across all platforms. This includes updating existing offerings and developing new, innovative solutions tailored to our clients' needs and in line with international best practices," says Derbyshire.

Derbyshire will also partner with KMR's media sales house Mediamark to ensure audio content promotion yields strong bonds in a tough consumer market.

Mediamark's chief revenue officer Eric D'oliveira says that ear time is limitless and the injection of audio creative content presents strong brand storytelling and transactional capability.

"Derbyshire's appointment heralds a new dawn as we build new chapters. His stellar reputation, professionalism, work ethic and doing work that others wish they had done are qualities that will ensure the world's oldest medium remains its most relevant," adds D'oliveira.

Derbyshire, who has worked in the media industry for over 20 years, has a proven track record in radio, content strategy and branding. He is familiar with both the East Coast Radio and Jacaranda FM brands.

Derbyshire worked as ECR's programming manager for eight years, where he had oversight to:
  • on-air
  • digital
  • social media
  • video
  • music
  • news
  • audio, and
  • branded content creation teams.

ECR’s managing director Boni Mchunu says that the station is delighted to have the creative powerhouse back on the team.

"Derbyshire's unique flair, perspective and fresh ideas are set to make an incredible impact in our audio space. I am so thrilled and can't wait to see how his creative thinking propels us to greater heights. Here's to a journey filled with innovation, collaboration and success," adds Mchunu.

Deirdre King, managing director at Jacaranda FM, says, "At Jacaranda we believe in being partners to our clients, while always keeping the needs of our loyal audience in mind. Derbyshire's appointment will help us serve both clients and listeners more effectively. We're looking forward to feeling the effects of Zane’s enormous creative flair and his expert radio knowledge."

Derbyshire will team up with the commercial and programming managers at both stations to develop a forward-looking calendar that will allow them to plan signature campaigns in advance for clients.

"This way, we can collaborate on key campaigns more effectively while also remaining agile and responsive to campaigns with shorter lead times. Our ultimate goal is to craft compelling and captivating content that resonates with our audiences. By leveraging our strong relationship with them, we can collaborate seamlessly with our clients to deliver outstanding, target-beating campaigns," concludes Derbyshire.

For more information, visit www.kagisomedia.co.za.