According to the INMA, the 2024 version of the conference and study tour dedicated to digital subscriptions will focus on the strategic challenges faced by publishers in the era of AI disruption, accelerating digital transformation and deep political and societal changes.

Greg Piechota, the lead for INMA's Readers First Initiative, is curating the summit agenda.

Returning to New York, the INMA Media Subscriptions Summit will delve into strategies for protecting and elevating the value of premium journalism and its missions.

"We'll discuss the role of brands amid the rise of generative AI and proven strategies to grow direct relationships with consumers to avoid disruptions," Piechota says.

A key focus in 2023 will be leveraging data and AI for audience engagement, along with the science behind bundling and other pricing innovations.

Across five days, the summit features a two-day study tour, visiting eight world-renowned media organisations in New York, with two days of plenary summit sessions and one full day of workshops.

The practical, hands-on workshops will cover:
  • best practices in forming news habits and value nurturing
  • tools for driving registration, conversion and retention
  • benchmarking subscriber funnels
  • secrets of effective marketing automation
  • the art and science of experimentation, and
  • real-life applications of generative AI in news marketing.

"We've designed this summit for cross-disciplinary teams — newsrooms, marketing, product and data — from national and regional media around the world. We gather leaders, but welcome curious beginners too," Piechota concludes. "We strive for diversity of perspectives and backgrounds, as well as authenticity."

The summit website is now available for registration intake. The early, discounted registration deadline is Friday, 17 November.

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