The sponsorship will be for specific matches, which will be aired live on SABC 2 and key radio stations.
The lineup includes the opening ceremony and all Pool B matches with the Springboks. It also includes two quarter-finals and one semi-final, as well as the championship game.
"Dove Men+Care is proud to be one of the sponsors of the broadcast on SABC platforms, which made viewing one of the world's most watched sporting events accessible to all South Africans," says Keagan Alicks, marketing director at Unilever Beauty Wellness and Personal Care.
Dove Men+Care says that as the official male grooming partner to the Springboks and SA Rugby, its product range is specifically formulated to provide protection and superior care for all your grooming needs, solidifying its position as the go-to brand for the Springboks throughout their World Cup journey.
Since 2021, Springbok captain Siya Kolisi has been the face of Dove Men+Care, leading the brand's 'Care Conversations' campaign, which provides men with a safe space to engage in:
- critical dialogues about mental health
- accountability, and
- holistic self-care.
It has encouraged men to participate in behaviours that promote personal grooming and overall well-being, says the brand.
"We see this broadcasting sponsorship as an extension of our commitment to holistic self-care. It's about more than just watching a game; it's about creating moments of unity and well-being that elevate the conversation on men's care from the locker room to living rooms across the nation," concludes Gareth Marshall, Unilever's marketing manager of sponsorship and partnership.
For more information, visit
www.dove.com. You can also follow Dove on
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