The funds — raised through community contributions and the 'Bowling 4 Boobies' bowls evenings in Bloemfontein, Welkom, Klerksdorp and Hartswater — have been channelled towards the Cancer Association of South Africa (CANSA).

"CANSA thanks OFM and everyone who supported us during this campaign for breast cancer. It is radio stations like OFM and the community's support that help CANSA continue to make a difference in the community. What's important isn't necessarily just the proceeds but the number of people we reach with such a campaign," says Anita Snyders, CANSA's national sustainability manager.

OFM says that its commitment to making a difference was evident throughout 'PinkTober' as it engaged its audience through:
  • narratives
  • informative discussions, and
  • community-driven activities. 

The overwhelming response from listeners, sponsors and collaborators underscores the collective determination to address the challenges posed by breast cancer, the station says. 
OFM sales and marketing manager Anchen Lintvelt says, "'PinkTober' just confirmed once again that OFM listeners can stand together. All of us have been affected in some way or another by cancer, and 'PinkTober' was an incredible initiative to give something back. Our hearts are filled with gratitude for every kind contribution."

Partners like Round Table Southern Africa and Beefmaster also played a vital role in making the corporate bowls evening so successful, says the station.

"I think there is really no feeling like the feeling that you can make a difference in someone's life," adds OFM brand manager Bianca Smit.

"From OFM's side, many thanks to everyone who participated in our 'PinkTober' and our 'Bowling 4 Boobies' campaigns. We are so grateful for every pledge, for everyone who wore pink on Wednesdays and for everyone who entered a team. It's definitely thanks to you that we can hand over R575 000 to CANSA," Smit adds. 

Breast cancer affects millions worldwide, and initiatives like 'PinkTober', play a key role in fostering awareness of early detection and support for those navigating the challenges of the disease, according to the radio station. 

OFM concludes that it remains steadfast in its commitment to making a positive impact in the community and looks forward to executing another breast cancer awareness campaign in 2024.

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