Broadcast media is a traditional form of media that is here to stay because it is an easily available form of media. 

However, broadcasters have a responsibility to make sure that they provide fair and accurate information through this medium. The best way to achieve this is by having a diverse and inclusive team

Read on as media update's Saads Abrahams gives the lowdown on why diversity and inclusion are important in broadcast media.

Representation matters

Having a diverse team allows broadcasters to bring in a range of viewpoints and ideas. Additionally, representation gives a voice to underrepresented communities and broadens the knowledge of the more commonly represented groups.


Reaching a wider audience 

Through diversity and inclusion, broadcasters can foster a sense of authenticity in their messaging. This also helps you connect to a larger audience who will now be able to connect with your content. This boosts your viewership and engagement


Breaking stereotypes and bias 

By considering the opinions and viewpoints of people from different backgrounds, genders, cultures and ages, you can create narratives that are more accurate and informed. Through these narratives, you are eliminating biases and stereotypes


What are your thoughts on diversity and inclusion in broadcast media? Let us know in the comments section below. 

Want to stay up-to-date with the latest news? Subscribe to our newsletter

If you enjoyed this article, then take a look at Ethics in broadcast journalism.
*Image courtesy of Canva
**Information sourced from IABM Journal and World Economic Forum