According to the duo, the partnership comes at a crucial point in South Africa, as the country prepares for the 2024 national elections.
The partners add that with voters heading to the polls, it is increasingly important that they are able to make informed decisions. Africa Check, Briefly and other South African media organisations have formed an election media coalition to improve the quality of public debate and equip citizens with the skills needed to make evidence-based decisions.
Rianette Cluley, managing director and editor-in-chief of Briefly News, says, "We believe this strategic partnership will reinforce and enhance the overall quality of our news delivery. More importantly, as an organisation focussed on principled reporting, it will help enhance our reputation as a credible news source. Both organisations bring a wealth of knowledge and insights to the world of news for our diverse audiences."
The various audiences will be well empowered with relevant content that is cross-published, highlighting the work of coalition members on social media and regular updates using the official hashtag '#2024ElectionCheck', according to the partners.
Audiences are encouraged to engage with both organisations, question and explore the narratives that shape news as we know it.
Cayley Clifford, Africa Check's deputy chief editor, says, "We are pleased to welcome
Briefly News to the election coalition. Combatting election misinformation requires collaboration and all stakeholders, including media organisations, have a role to play. By joining this important initiative,
Briefly News is helping to provide voters across the country, particularly the youth, with accurate information they can trust."
Briefly News concludes that it stands proudly alongside Africa Check, advocating for accuracy in the news; together, they embark on a journey of trust, transparency and facts.
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*Image courtesy of contributor