As one of the most impactful forms of informative and entertainment media, radio has stood the test of time.

However, a lot of new sources of information, discussion and entertainment have emerged across the media landscape.

This means that the radio industry needs to evolve to keep up with new avenues of media. With this in mind, a cost-effective and accessible means for a radio station to expand its portfolio is podcasting!

Discover how any radio station could use podcast platforms to their advantage with media update's Joreke Kleynhans.


Do you consume more media from radio or podcasts? Let us know in the comments section below.

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Do you want to advertise on the radio but have no idea how to begin? Our Five tips for creating the perfect radio ad is the starting point you're looking for.

*Image courtesy of Canva 

**Sources used include FasterCapital & Airtime Pro.