The new partnership will bring together some of the smartest minds in news media to collaborate and explore how AI can be thoughtfully integrated into the industry to benefit journalists, publishers and their audiences, say INMA and OpenAI. 

INMA's role as a connector of global best practices and strategic insights aligns closely with OpenAI's commitment to developing AI that benefits people and organisations across industries, including the essential work done by news media and journalists, says the duo. 

According to the duo, the initiative includes:

A 'Using AI to…' Webinar Series aimed at helping media organisations build confidence and fluency in AI, covering foundational concepts and practical applications specific to the business of news.

Regional workshops in Europe, Latin America and Asia-Pacific will bring together senior leaders for hands-on, interactive sessions focused on identifying key challenges facing their organisations, exploring how AI can help address them and developing actionable strategies for implementation, supported by live demos, peer collaboration and facilitated ideation.

OpenAI will provide up to USD$1.5-million in credits, distributed to selected INMA member companies. These credits will allow newsrooms to prototype AI-powered solutions to their most pressing challenges.

Ongoing knowledge-sharing and reporting, with grantees forming peer cohorts, receiving tailored support and contributing to a published report capturing learnings and best practices for the wider industry.

"I'm delighted to get this further opportunity to educate, ideate and innovate in the changing AI landscape," says Jodie Hopperton, INMA's Product and Tech Initiative Lead. "This is about more than tools — it's about bringing together the right people to ask the right questions, and giving them the resources to turn their ideas into real business outcomes."

"Supporting innovative thinking and knowledge sharing is a key part of our strategy to support quality journalism around the world. We're excited to discover how the ideas from this initiative will help journalists, publishers and their audiences see real benefits from AI technology," says Varun Shetty, Head of Media Partnerships at OpenAI.

INMA and OpenAI conclude that the entirety of this initiative is exclusive to INMA members, reflecting INMA's belief that journalism's future depends not only on editorial excellence but also on business innovation, powered by collaboration, experimentation and purpose-built AI.

For more information, visit www.inma.org. 

*Image courtesy of contributor