Let's be honest: no one's got time for bland blog posts that read like an instruction manual. If your intro puts people to sleep faster than a monotonous audiobook, you've lost them. 

 

Blogging is part storytelling, part information delivery, but make it fun, snackable and share-worthy. Remember, this isn't your high school English essay — this is your moment to entertain and inform. Here's how to blog like a boss (without sounding like a bot).

 

1. Ditch the Fluff, Keep the Sass

Something that most of us have ingrained in our minds since high school is a word count, which ultimately meant us repeating what we have previously said in order to reach said word count. However, if we had to take a serious look at our work, we could have answered the question in, like, five paragraphs. 

So, break out of writing in a way that overexplains, and just say what you mean — but make sure you say it with personality. Keep in mind that no one wants to wade through ten paragraphs to find the point. Cut the waffle, keep the spice.

Pro Tip: If your sentence sounds robotic and bland, rewrite it as if you're talking to your group chat.

 

2. Headlines Are Clickbait's Classy Cousin

You don't need to lie to get clicks — you just need to entice your reader. There are a million tips you could use to make a great headline, but if your headline does not answer the following three questions, it will flop.

These questions are:

  1. What exactly does the content of your article cover?

  2. What is the main purpose of someone reading this content?

  3. What is the component of interest?

Pro Tip: A great headline is one that promises value and makes the reader curious enough to click.

 

3. Break It Down Like a Beat

The format of your blog is incredibly important. People want to be able to skim the text and digest the information easily. Walls of text are overwhelming for your readers. You want to give your blog rhythm and breathing room, so be sure to make use of:

  • headings

  • subheadings

  • lists, and 

  • bold text. 

Pro Tip: When you are working on the format of your blog, think TikTok pacing and not academic droning.

 

4. Use Pop Culture, Memes and Relatable References

You want your blog to be enjoyable and relatable to your readers. An effective way to do this is by injecting some humour, using analogies and throwing in a Taylor Swift or K-drama reference into your content — if that fits into your brand. Remember, people relate to personality.  

By adding humour, pop culture references and memes, you will:

  • make your content more memorable

  • build a better connection with your readers

  • keep your readers engaged and entertained 

  • increase your engagement, and

  • make any complex content easier to understand.

Pro Tip: Your blog should feel like a convo with a knowledgeable friend, not a corporate newsletter.

 

5. Write Drunk, Edit Sober (Figuratively)

Okay, so don't actually write drunk. But write all your ideas down freely, like no one's watching. We all know that inspiration can hit us when we least expect it, so when it hits, get to writing immediately, without worrying about making it perfect.

Then when you have some free and uninterrupted time, come back to it and clean it up like a perfectionist with a red pen and caffeine.

Pro Tip: Remember that even the best writers need to have their work edited.

 

6. Don't Just End — Exit Like a Rockstar

Your ending shouldn't just fade into nothingness. You need to wrap it up with a punchy takeaway, a quotable line, or a call to action that is so good it gets bookmarked.

When ending off your blog post, keep it short yet enticing. You want your readers to keep coming back to your blog.

Pro Tip: Your conclusion should guide your audience on what to do next.

Blogging can be hard, but with these six tips, your blog is sure to be bookmarked by your readers! 

 

Do you have any tips you would like to share? Let us know in the comments section below. 

 

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Still searching for some inspiration? Take a look at these 10 Writing Tips From Famous Authors That Will Change the Way You Write.

 

*Image courtesy of Canva