The MediaShop, in collaboration with Lucid, has celebrated its success at the prestigious New Generation Social & Digital Media Awards, where the partnership was recognised for its groundbreaking work with the 'SA Heart Foundation'.
The campaign earned two accolades: Bronze in the Agency Awards for Most Innovative Social & Digital Media Campaign by a Medium Agency, and Silver in the Corporate Awards for Best Use of AI in a Marketing Campaign, says the agency.
These achievements highlight the strength of collaboration between The MediaShop and Lucid in merging creativity, innovation and technology to craft purpose-driven campaigns that make a meaningful impact, adds the agency.
"Our partnership with Lucid and the 'SA Heart Foundation' showcases how powerful insights, creativity and technology can come together to create campaigns that truly resonate with audiences. Winning Silver and Bronze at the New Gen Awards is an honour and a testament to collaborative excellence," says Dashni Vilakazi, Managing Director of The MediaShop, Johannesburg.
The award-winning campaign leveraged AI-driven insights and innovative digital storytelling to raise awareness around heart health, encouraging South Africans to take proactive steps towards healthier lifestyles, concludes the agency.
For more information, visit www.mediashop.co.za. You can also follow The Media Shop on Facebook, LinkedIn, or on X.
*Image courtesy of contributor