SuperSport secures a Bronze award for its 'Real World Champions' campaign, aiming to validate its commitment to compelling, high-quality storytelling and profound social impact, says the broadcaster.
 
This achievement pairs with streaming partner Showmax, which also earns high honours for a "revolutionary" football campaign, aiming to cement both brands' status at the forefront of African creative excellence, adds the broadcaster.
 
The Loerie Awards, recognising the highest level of creative excellence in the advertising and brand communication industry, celebrates both campaigns with Bronze Awards, says the broadcaster.

SuperSport Wins Bronze for 'Real World Champions'

SuperSport secures a Bronze Award in the category Film: Branded Content Film Series for the 'Real World Champions' campaign, says the broadcaster.
 
Developed in partnership with content agency, Matchstick, the series celebrates ordinary South Africans doing extraordinary things in and around the world of sport, aiming to prove that true greatness shines beyond the stadium lights, adds the broadcaster.
 
While SuperSport's core mission is championing Africa's most compelling stories, this recognition aims to serve as a validation of the unmatched creativity, production quality and social impact the initiative aims to deliver, says the broadcaster.
 
This accolade aims to affirm SuperSport's commitment to inspiring change and celebrating true greatness beyond the field of play, adds the broadcaster.

Showmax Wins Bronze for Football Stunt

Streaming giant Showmax also receives a Bronze Loerie in the Film: Branded Content Film — Single Category for its 'Matchday Meltdown' campaign, executed in partnership with T+W, Retroviral and Grid Worldwide, says the broadcaster.
 
The campaign creates a TV stunt and announces Showmax's Premier League offering across 44 African markets. 
The stunt features a famously awkward live conversation with Manchester United legend Eric Cantona on Matchday Live, where he debated the accessibility of football with hosts Julia Stuart and Owen Hargreaves, adds the broadcaster.
 
Cantona eventually "storms off" the set, delivering a monologue that concluded with a call for change: "The revolution will not be televised; the revolution will be live. The broadcast briefly cut to a test pattern before returning with a Cantona-led pirate broadcast, declaring: "It's the Premier League in your pocket. Welcome to the revolution."
 
The campaign aims to leverage GSMA Intelligence data, suggesting that there are more than half a billion unique mobile subscribers in sub-Saharan Africa — seven times greater than the predicted number of television sets in the region, says the broadcaster.
 
This campaign aims to position the Showmax Premier League offering as the way to bring the football league on to hundreds of millions of people for a fraction of the cost, concludes the broadcaster.

For more information, visit www.supersport.com. You can also follow SuperSport on Facebook, X, or on Instagram.

*Image courtesy of contributor