The move builds on the long-standing partnership between Good Things Guy and Primedia Malls, where for over two years, stories have reached millions of South Africans every month via digital screens in shopping centres and various other screens. Together, these partnerships now extend Good Things Guy's aim to reach millions more viewers across the country's busiest public spaces, from malls to forecourts, highways and beyond, says the platform.
A Bigger Stage for Good News
Good Things Guy's latest expansion with Tractor Outdoor aims to ensure good news deserves to be seen. Tractor Outdoor dedicates prime ad space across its Digilite digital screen network, covering over 165 screens in key metropolitan areas. This rollout includes locations at BP and Sasol petrol stations, aiming to give Good Things Guy a presence in major cities and towns nationally across all major metros, says the platform.
The initiative marks a step in their aim to spread positivity through everyday touchpoints, helping to bring uplifting stories into the daily routines of South Africans on the move, adds the platform.
"Partnering with Primedia Malls has been incredible. Our good news has been on their screens around the country for over two years now, reaching an audience of over 30-million people every single month," says Brent Lindeque, founder of Good Things Guy. "Never in my wildest dreams did I think that our news would be so accessible. And now, we're building on that with our Tractor Outdoor partnership. While you're filling up your fuel, or checking your tyres, or even popping into a convenience store at BP and Sasol garages around the country, you'll be able to catch up with good things. Good news is literally all around us."
The Power of Positivity in Public Spaces
For Tractor Outdoor, this partnership is about more than digital expansion — it's about making an impact. As one of South Africa's digital out-of-home (DOOH) media owners, Tractor operates a network of over 200 digital screens nationwide, powered by technology and real-time data insights, says the platform.
"At Tractor, we believe advertising has the power to do more than promote brands — it can inspire, uplift and bring communities together," says Ruchelle Mouton, Chief Marketing Officer at Glynt (Tractor Outdoor's parent company). "Partnering with Good Things Guy was an easy decision because their mission to celebrate positivity and good news resonates deeply with our own values. By amplifying their stories on our Digilite network, we're ensuring South Africans are reminded daily that there is always something good to celebrate."
Spreading Joy, One Screen at a Time
In a fast-paced world dominated by headlines of crisis and uncertainty, this collaboration between Good Things Guy and Tractor Outdoor aims represents a refreshing shift — turning ordinary ad spaces into moments of joy and connection, says the platform.
Tractor Outdoor is committed to purpose-driven media that has real impact and creates lasting memories. As part of the vision to transform ad spaces into storytelling platforms, Tractor Outdoor's screens aim to inform, entertain and inspire, adding value to the communities they serve. Whether it's sharing local good news, celebrating human resilience, or spotlighting acts of kindness, the partnership believes that every screen becomes an opportunity to spark optimism, adds the platform.
As Good Things Guy continues its aim to grow its footprint — from digital channels and social media to malls and now petrol stations — its message remains simple: there is always something worth celebrating in South Africa. And now, more people than ever will get to see it every day, concludes the platform.
For more information, visit www.goodthingsguy.com. You can also follow Good Things Guy on Facebook, X, or on Instagram.
*Image courtesy of contributor