The appointment of Fisher into this role aims to reinforce Publicis' commitment to the philosophy of the "Power of One" — a single strategic view of the client's core problem set, solved by the single integrated delivery of the Publicis offering across media, creative, production and commerce. The role aims to encompass corporate strategy for the Groupe across the continent, integration of all disciplines into powerful client solution and the enhancement of strategy as a community of practice within Publicis. Fisher is also mandated with driving growth across the continent, in both organic and net new business, says the company.

Through his entrepreneurial agency journey, as well as in his most recent role as Senior Vice President of Communications at Publicis, Jonty aims to lead both strategic and commercial direction on some of the world's recognisable brands, including HEINEKEN, Mondelez, PepsiCo, Jack Daniel's, adidas Originals, KIA Motors, Unilever and Sanlam. His career aims to reflect both breadth and depth, with experience spanning diverse categories such as alcohol, automotive, financial services, FMCG, healthcare, retail and technology, adds the company.

Beyond hisbcredentials, Jonty is known for his passion for people, embracing both their gifts and quirks, and his curiosity to learn from every experience. These qualities aim to underpin his ability to integrate disciplines, businesses and talent across the Groupe to unlock real value for clients, says the company.

"We are thrilled to elevate Jonty into this role. His unique entrepreneurial journey, combined with his strategic and commercial rigour and his human-centric approach, make him the perfect fit to lead integration across our businesses," says Koo Govender, CEO of Publicis Groupe Africa.

"Jonty has a proven ability to navigate complex challenges with clarity and creativity, and I am confident that his leadership across a broader canvas will help our Groupe, and our clients, thrive in an era where connection and collaboration matter more than ever," concludes Govender.

For more information, visit www.publicisgroupeafrica.com. You can also follow Publicis Groupe on Facebook, or on LinkedIn.

*Image courtesy of contributor