Tarsus Technologies has announced that IT-industry veteran, Traci Maynard, has been appointed as the General Manager of its Dell business unit when the distribution agreement comes into play this August.

“Traci has been involved in the technology space for more than 15 years and has spent over 10 years in the Tarsus fold. We therefore feel she’s the perfect person to drive awareness and interest in the newly-acquired Dell portfolio,” said Pierre Spies, CEO of Tarsus.

Maynard’s experience is widespread and covers the printing; imaging; notebook; desktop; and networking arenas.

“Over the past decade she has proven herself instrumental in driving previously new agencies, such as Acer and Cisco into the channel and building a solid foundation and loyalty for those products. Tarsus has no doubt she will do a sterling job with the Dell brand,” Spies added.

Over the coming months, Maynard looks forward to achieving the same success for Dell as she achieved for Acer and Cisco when those products were new brands in the Tarsus stable.

“Dell is a big account for us and it covers all realms – from retail; to SMB; corporate; and enterprise. There’s also the fact that the products within the portfolio cover multiple bases, from desktops to notebooks; servers; storage arrays; printers; projectors; monitors; and even networking equipment,” she said.

“Its end-to-end coverage of the market coupled with its leadership status in many of those markets means that it will be a challenging, but exciting brand to represent.

“I look forward to bringing the full weight of Dell’s product line-up into the Tarsus fold and exposing our channel partners to the benefits this brand has to offer,” she concluded.

The full Dell portfolio will be available through Tarsus in August. For more information, contact the Dell team on 011 531 1000.