Soweto TV is the community television station operated by Sowetans for Sowetans, and is encouraging residents to redefine their identities and assert their pride. The station is based in a classroom in Tloreng Primary School. Although this might seem an unlikely place for such an enterprise,. Soweto TV is not like any other channel in South Africa. It boasts broadcasting that is free from imported American offerings, fancy sets or special effects. It is instead the television station reflecting the man in the street. The presenters and staff have mostly never worked in television before, and are armed with some basic training from Urban Brew. According to Rachel Moloi, who produces Ezomoya, a religious programme, “It was history in the making and I wanted to be part of it”. She added, “We are discovering all sorts of things about our community”, and the station has also attracted more business, as it has brought a number of skills and services offered by citizens of the city into the spotlight. The channel is working to break the long-held perceptions that domestic cultural productions are inferior, and aims to reconnect the youth of Soweto with their heritage. Mathews Moloi, also a presenter on the show, suggests that the SABC has become disconnected from its viewers, and has undermined the value of traditional culture. It also broadcasts in languages that many Sowetans cannot understand, whereas Soweto TV embraces all the official languages. Although there are as yet no figures to indicate the popularity of the channel, it is hoped that the channel will go national one day, as Soweto’s standing as the country’s most prominent township has an influence on the trends in the rest of the country.