Live Out Loud, lifestyle publication catering to high net-worth individuals, has announced a strategic collaboration with The South African Luxury Association (SALA).

This partnership adds to the accolade of milestones Live Out Loud has achieved. The first two being its involvement in the Discovery Invest Leadership Summit and to the World Luxury Hotel Awards, firmly positioning Live Out Loud as the leading media player within the South African luxury sector.

"As the commentator and authority on Luxury in South Africa, SALA represents exclusive products or brands while Live Out Loud, as the benchmark of premier lifestyle publishing represents exclusive people and lovers of Luxury, making this a perfect partnership that will take the Luxury industry in South Africa to a new level," says Michael Eilertsen, CEO, Live Out Loud.

As a non-profit, collaborative and industry-wide association, SALA not only provides a forum for premium lifestyle and luxury brands operating in the region - whether of local or international origin, both products and services - to become better informed about relevant industry issues, but also creates new business partnerships and aims to raise brand awareness amongst wealthy consumers, opinion formers and the media.

“We are very proud to be associated with Live Out Loud as we believe that they are at the forefront of dynamic publishing in the South African media landscape through their innovative way of working with brands in this sector and unique approach to distribution,” comments Silvana Bottega, CEO of SALA. “The partnership with Live Out Loud allows SALA the opportunity to strengthen the presence of the brands represented in the association as well as reach out to new brands that are looking to grow and establish themselves further in South Africa,” she explains.

The luxury association was formerly launched in June 2009 and SALA has already garnered a strong following of nearly 50 brands in the few months since its inception, including the likes of Moet&Chandon, British Airways, Estee Lauder, Gavin Rajah, Graham Beck, Uwe Koetter, Investec, Sanlam, Twiice International and the Mantis Collection.

"Our entire ethos is centered around creating innovative ways to build and strengthen relationships between premium brands and their valued consumers. We are already well known in South Africa for being one of the most dynamic media channels for brands to present themselves in the market,” says Eilertsen. “More than just publishing a magazine, we build relationships through a solid, content-led event platform which brings together high profile brands allowing high-net-worths the opportunity to experience the best that South Africa has to offer in the luxury landscape. Now with this alignment to SALA, we are working in a unique way to grow the industry, through supporting the association in its aims and providing our readers with interesting content about the brands and their developments in the luxury space,” he elaborates.