WorldSpace to aim for South Africa's radio market
Media 65
The Business Day reports that a satellite radio provider, WorldSpace, plans to re-launch its services in South Africa, if a bid by former chairperson, Noah Samara to buy the company is approved.
Hamza Farooqui, MD of WorldSpace Southern Africa, said if the sale to Samara's Yazmi USA was approved, the company would re-launch in South Africa, but would first apply for a licence from the industry regulator.
If WorldSpace returns, it will provide wider choices for consumers wanting access to regional and international radio stations. Unlike commercial radio, which depends heavily on advertising, satellite radio depends primarily on subscription income.
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