House Afrika Records is helmed by a triumvirate who’ve enjoyed successes in the arenas of business, beat-production and deejaying, namely Vinny Da Vinci and Tim White.

Da Vinci is one of the most important figures in the SA funk-sphere and has played a pivotal part in the scene’s evolution. A pioneering DJ at clubs like Pretoria’s Carnalita, he’s got over a dozen hit mix compilations to his name as well as three original albums out (alongside the legendary DJ Christos) under the DJs At Work guise.
Tim White is the daddy and doyen of SA’s deep house scene, an underground hero integral to laying down the foundations of its dance culture. A regular DJ at the country’s first techno and house haven, Fourth World, in the early 90s, Tim became renowned for his Sunday Loungin style (this description is also incidentally the title of one of his own tracks) and then initiated the House Afrika empire, which has become a sanctum for SA’s dance elite.

The final member of this beat-team is Glenn van Loggerenberg (aka DJ Strat3gy), owner of cutting-edge convergence agency and production company 'Don’t Look Down' which has been responsible for a slew of hit shows on TV stations like Channel O, Vuzu and M-Net, plus a DJ in his own right. So far his eclectic selections have been spun out in places like The Foundation in Rosebank (one of the seminal stomping grounds for the deep and tech house sector), where he was resident for a number of years, and on CDs like the House Afrika Grooves collection.

Sony executive, Spiro Damaskinos, who will be working directly with the House Afrika team on the new venture, says, “Tim and Vinny are seasoned experts who’ve had a hand in some of the biggest house music successes in this country, and they continue to prove their relevance, as illustrated by their involvement in the recent breakthroughs of Rhythmic Elements and Liquideep.” He continues: “Glenn is a respected media pro who is passionate about house music, and his pioneering vision is an asset that will bring a fresh, creative dynamic to how House Afrika plies their trade.”