Eighteen South African celebrities stripped down to the bare minimum for
Marie Claire magazine’s ‘Each One Reach One Campaign’ to raise funds for the fight against HIV/Aids.
The nude portraits are profiled in a specially sealed section of the February issue of
Marie Claire. Readers have until 1 March to place a bid on their portrait of choice. All proceeds of the sales will be donated to the Treatment Action Campaign (TAC). Bids start at R1 000.
Kate Wilson, editor of
Marie Claire SA says, “Our intention with the naked project was to raise eyebrows in order to raise awareness and funds. With so much exposure to the effects of poverty, South Africans can become inured to these issues, so we wanted to do something that would attract attention and inspire people to act”.
Each celebrity was asked to describe how HIV/Aids has touched their lives personally in an attempt to diffuse the stigma surrounding the disease and urge readers to inform themselves. The black and white portraits, taken by SA photographer Richard Keppel-Smith, will be auctioned and the money raised donated to the Treatment Action Campaign. Readers can bid through the magazine and the portraits will be auctioned at an event to be attended by the celebrities.
To make your bid (which start at R1 000), one can contact Lori Cohen at
[email protected].