Disney's Club Penguin releases its first-ever single and music video

Right before the event, Club Penguin will also release its first-ever single and music video, The Party Starts Now in English, French, German and Spanish.

From 19 July to 31 July, players will have the chance to jam like the Rocky and CeCe penguins, meet other penguin personalities across the world and unlock exclusive moves based on the characters’ signature dance styles from Shake It Up. Club Penguin members will also be able to dress their penguins in outfits inspired by Rocky and CeCe’s unique styles and deck out their igloos with all new music and dance themed decorations.

Additionally, during the Ultimate Jam event, Club Penguin and Walt Disney Records will debut the single and music video, The Party Starts Now by DJ Cadence. The original song was co-written by Michelle Lewis and guitarist/ songwriter/producer/composer Dan Petty, two of the artists responsible for music from the hit animated series Doc McStuffins on Disney Junior, channel 309 on DStv. The video will be promoted on Disney Channel, www.disney.com and Disney’s YouTube channel, and will also be available for purchase through retailers such as iTunes, Google Play and Amazon.

“Club Penguin’s music parties have always been some of our most popular events, so the fact that we can bring the characters of Disney Channel’s top-rated series Shake It Up into Club Penguin takes this event to a whole new level,” said Lane Merrifield, co-founder of Club Penguin and executive vice president of Disney Interactive Worlds. “DJ Cadence is a favorite of our players, and we know they are going to love dancing and singing along to her new single, The Party Starts Now.”

As part of the Ultimate Jam event, players can use their imaginations to become whatever they want to be with a variety of new activities and roles:

- Players can get up on stage and perform solo dance routines or find a group of friends and dance together.
- Penguins will be able to choreograph and organize their own shows.
- Players can help coach and improve other performances.
- Camera-savvy penguins can film shows and performances.
- Players can become make-up artists and help performers get stage-ready.
- Penguins can watch DJ Cadence perform “The Party Starts Now” on stage and dance along to her new song.
- Members can get exclusive backstage access and have the chance to meet DJ Cadence.

For more information, visit www.clubpenguin.com/ultimatejam.