Skyfall is the biggest film film of all time for Sony Pictures Releasing International
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Continuing with his world-wide record breaking run, 007 is heading towards R35-million at the South African box-office in style. Skyfall is now not only the biggest Bond movie ever, but also the biggest film of all time for SPRI (Sony Pictures Releasing International) in South Africa, ahead of recent box-office phenomenon, The Smurfs (3D).
Says SPRI marketing manager, Bashan Govindarajulu, “It is extremely encouraging to see that a franchise which has just celebrated its 50th anniversary still has mass appeal and is able to attract audiences from almost all age groups. This is testament to a brand that has evolved along with its fans and these are incredibly positive signs for future Bond releases.”
Skyfall's success started with a record breaking opening weekend at the end of November 2012 with fans returning to see it multiple times throughout the December holiday period. As a result, the film continues to play broadly at cinemas countrywide.
Having secured the nod from fans and critics alike, Skyfall has already won several coveted awards and has five Oscar nominations, including Best Original Song by Adele, who will be performing the song live at the upcoming 85th Academy Awards ceremony.
Starring Daniel Craig, Javier Bardem, Ralph Fiennes, Dame Judie Dench, Albert Finney as well as Naomie Harris and Bérénice Marlohe, Skyfall is directed by Sam Mendes who has already signed on to direct another three Bond films.
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