The irreverent Rotherham has taken his readers into the more serious side of his personality and shared some tips and hints on how he manages to “Live the Holiday”. Typically South African, the local entrepreneur showcases one case study of spotting an opportunity in cane furniture being sold on the side of the road in Camps Bay, and trading it successfully on the web.
Well-timed, the book captures how to seize opportunities within an emerging market that is rapidly grasping technology for profit. The formula - which is given to the reader amongst Rotherham's usual colourful language and comic anecdotes - is easy to follow. A quick read of less than 10 000 words, Rotherham cracks on concisely illustrating his points through the liberal use of screen shots.
A mastermind of self-promotion and formerly
GQ's best dressed man of the year in 2010, Rotherham's sponsors include MINI, Vespa, Puma, Sunglass Hut, Jack Daniel's, Pierre Jourdan, Grolsch, vida e caffe, and beats by dre. He was awarded top honours at South Africa's most recognised blogging awards for five years until he “stopped entering because it became too much effort for a predictable outcome”.
Referring to his first output as an author, he claims, “This is an important book for both youth and oldies alike. A book that lets you test any product or service on the Internet with an investment that starts out at R250. Follow the instructions to create an e-commerce solution, accept credit cards and generate traffic. I have thrown in a section on ‘life hacking' tips to live an easier life when the income starts coming in.”
In keeping with Rotherham's unconventional approach to life, work (and everything else), he has chosen to self-publish rather than take the traditional publisher route. The book is available in paperback and e-book versions on
Amazon and
Amazon Kindle. Local readers can buy direct.
For more information, visit
www.sethbook.co.za.