Currently, HELLO! magazine is imported to South Africa from the UK, and sells for up to R79.95 – the air freight copies being one-week behind the news in the UK, and the sea-freight copies lagging behind the news often by up to six weeks. Now, however, HELLO! will be right up-to-date and the magazine has further taken the decision to change its cover price to the new price of R50. The new magazine will also be a different size – smaller than the current UK edition, and more akin to the size of the other, local, weekly women’s magazines.

HELLO! will be printed by Paarl Media Ltd and distributed by RNA. It will be available from prestigious retailers like Woolworths, CNA and Pick n Pay and, from August, available in twice as many retailers as previously listed.