“
Netwerk24 offers original, premium content, created by a national network of cross-platform journalists. It services the affluent Afrikaans market and counts an established, paying subscriber base among its users,” says Liesl Pretorius, newly appointed editor for
Netwerk24.
Netwerk24 speaks to a potential national Afrikaans audience of more than one million unique browsers. (source: Effective Measure, July 2014, for
Beeld,
Die Burger,
Volksblad and
Rapport, excluding duplication and excluding the social media audience). As a member of the IAB SA,
Netwerk24’s audience will be measured by Effective Measure. During the transition from the existing separate Afrikaans title websites to the combined
Netwerk24, the analytics will be tracked on the existing sites as well as on
Netwerk24.
Having implemented a successful paywall strategy across
Beeld,
Die Burger and
Volksblad, the paywall will remain at R99 a month, a real value offering for content that is curated seven days a week.
Cross-platform solutions are available to advertisers on the Afrikaans newspaper titles and
Netwerk24. Launch deals are available through Ads24 representatives. Ads24 also looks forward to hosting its clients at the launch events that will be held in Johannesburg, Cape Town and Durban. Invitations will be sent out by Ads24 representatives.
For more information, visit
www.netwerk24.com.