Ster-Kinekor to give Jurassic World the full IMAX 3D treatment

This month, Jurassic World tears onto the IMAX 3D screens in Gateway in Durban, The Grove in Pretoria and Cape Gate in Cape Town on Friday, 12 June. The film also releases in the brand-new IMAX theatre at Ster-Kinekor Baywest Mall in Port Elizabeth from Thursday, 18 June.

The IMAX 3D release of Jurassic World has been digitally re-mastered into the image and sound quality of The IMAX Experience using proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customised theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are right there, in the park, with the dinosaurs.

Twenty-two years after the events of Jurassic Park, Isla Nublar, an island located off Central America's Pacific Coast near Costa Rica, now features a fully-functioning dinosaur theme park, Jurassic World, as originally envisioned by John Hammond.

This new park is owned by the Masrani Global Corporation. After 10 years of operation and visitor rates declining, a new attraction is needed to re-spark visitor's interest, in order to fulfill a corporate mandate.

Owen Grady (Chris Pratt), a member of the park's on-site staff, conducts behavioural research on a group of Velociraptors, known as Blue, Charlie, Delta and Echo. At the corporation's request, the park's geneticists create a hybrid dinosaur known as Indominus Rex (created from the DNA of Giganotosaurus, Rugops, Majungasaurus and Carnotaurus) in an effort to boost visitor attendance.

Claire Dearing (Bryce Dallas Howard) is the park's operations manager. Her nephews, Zach (Nick Robinson) and Gray (Ty Simpkins), are visiting the island when the hybrid escapes and are subsequently caught up in the creature's deadly rampage.

It then becomes Owen's and Jurassic World's security team's responsibility to contain the hybrid dinosaur before she can cause any more damage.

Executive produced by Steven Spielberg and directed by Colin Trevorrow, Jurassic World carries a 10-12 PG V classification and the running time is 2 hours and 5 minutes.

Bookings are now open for the film releases at Ster-Kinekor IMAX theatres on Friday, 12 June.

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