Media agency, The MediaShop, has a policy of sharing beneficial information and ideas with its considerable clientèle. As head of the largest media agency in South Africa, Managing Director, Harry Herber says, "The enormous responsibility we have for our clients goes beyond strategising and purchasing advertising space on their behalf. To make informed decisions, information is king and The MediaShop endeavours to keep clients well informed on most topics". Arranged and sponsored by the Newspaper Advertising Bureau, Joint MD John Bowles says, “It is encouraging to see the client support of The MediaShop’s meetings. In our Information Age, it’s critical to stay abreast of hot topics and to share that communication with like minded people". Former Member of Parliament, founding member of IDASA, and currently non-Executive Chairman of Caxton Printers and Publishers, Dr Frederik van Zyl Slabbert addressed over sixty high profile marketing personnel from some of South Africa’s leading blue-chip companies. One of the country’s most noted political commentators, leading analyst, and advisor to many prominent businessmen, Dr van Zyl Slabbert discoursed on the political lead-up to the forthcoming elections. At the conclusion of his address he was hard pressed to escape the enthusiastic applause from The MediaShop clients and stakeholders. Herber adds, “We are grateful to NAB for arranging this valuable address to our audience. We offer our clients a bouquet of relevant speakers who can offer enlightening information benefiting their business decisions".