Turner Africa expands its reach as Boing enters Nigeria
Leading channel provider of wholesome family entertainment, Turner Africa (Cartoon Network, Boomerang, TCM), has expanded its impressive children’s offering with the introduction of Boing across the continent.
Launched in May, the non-exclusive kids’ channel has already received uptake in Nigeria, the Seychelles and in South Africa.
In this regard, Turner has recently signed a new distribution deal for Boing with the Nigerian TV platform, CONSAT. The Nigerian operator counts amongst the new players entering the fast moving African pay TV market. CONSAT has added Boing to its “Style pack” in order to strengthen its kids’ offering at an affordable price.
Mayokun Okunola, CEO of CONSAT TV commented: “Consat’s distribution strategy focuses on acquiring high-quality international channels, which benefit from strong demand in Nigeria. Boing, with its well-known franchises and contemporary on-air proposition, aptly fits this strategy and strengthens our channel portfolio as the first kids’ channel targeting 7 to 14-year-olds.”
Pierre Branco, vice president and general manager of Turner Southern Europe and Africa, says: “We are thrilled to expand Boing’s distribution in Nigeria. Partnering with CONSAT aligns with Turner Africa’s business strategy. The introduction of this non-exclusive television channel should see Turner expand its young viewership as it negotiates further broadcasting deals across the continent.”
Attending the seventh annual DISCOP AFRICA conference in Sandton from Wednesday, 4 to Friday, 6 November, Turner is focusing its efforts on showcasing its channel programming strategy to African TV platforms, in an effort to attract new and emerging Pay TV players across the continent.