PromaxBDA celebrates it’s 10th year anniversary in Africa, with this year's event dedicated to creatorshakers, those individuals behind PromaxBDA Africa.

The SABC’s platinum sponsorship of PromaxBDA Africa 2015 includes sponsoring the keynote speaker, Maurice Marable. The SABC will also be giving away a Promax Muse award, for the best integrated marketing campaign.

SABC spokesperson Kaizer Kganyago says; "As the largest broadcaster in South Africa, it is imperative that the SABC holds a position of leadership in all relevant Industry events such as PromaxBDA Africa. Being involved in PromaxBDA Africa not only allows the SABC to unearth its own talent, but support the Industry as a whole to nurture and award creative excellence. The PromaxBDA Africa conference and awards underscore the importance of this Industry to create top-of-mind awareness for a broadcaster’s brand, channel or programming". 

The PromaxBDA Africa conference brings together creative minds in marketing, promo-producing and advertising from all over the world. Delegates get exposed to the latest global trends and developments in creating and the producing of promos.

PromaxBDA leads the international conversation about the role that marketing plays in the monetisation of media. The association represents more than 10 000 companies and individuals at every major media organisation, marketing agency, research company, strategic and creative vendor and technology provider.

For more information, visit www.promaxafrica.tv. Alternatively, connect with the association on Facebook or on Twitter.