Fresh Living was launched in November 2007 and became the country’s top-selling food and lifestyle magazine in its first year, a position it has steadfastly maintained while notching up an array of industry awards. With a current monthly print run of 80 000 copies reaching 425 000 readers, the publisher will now be producing 500 000 monthly copies of Fresh Living and Kook en Kuier, enabling them to reach 2.5 million readers. This is testament to the power and success of content marketing.

A solutions-driven magazine, Fresh Living actively engages with consumers, sharing inspiration for accessible weeknight meals, money-saving recipes, healthy eating plans and up-to-date reports on topical issues.

As part of the expansion, Fresh Living will now be available free to active Smart Shoppers every month on a first come, first served basis. In addition, the magazine will increase from 100 to 140 pages, showcasing more food and entertaining, health and beauty, home, décor and gardening, family and kids, and other content relevant to Pick n Pay’s wide range of consumers.

With Fresh Living research showing that 81% of readers buy products based on what they read in the magazine and a host of advertisers attesting to measurable results, Fresh Living will maintain its exceptionally low ‘cost per thousand’, which makes it the most cost-effective food and lifestyle magazine advertising option.

Justine Drake, the magazine’s award-winning editor, celebrity chef and presenter of the PnP-sponsored Just Cooking BBC television show, says; “Printing 500 000 copies and effectively reaching 2.5 million readers means Fresh Living becomes the most powerful form of marketing engagement across both customer and consumer food magazines in the country. I am thrilled (and daunted) to be speaking to and helping that many South Africans cook better, eat better and generally become better family providers.”

Pick n Pay’s marketing director, Adrian Naude, says; “Our readers love that moment when they can sit down, take their new magazine out of its cellophane and enjoy some me-time reading SA’s best and most down-to-earth food mag. And that’s why we are doing this – so that so many more of our customers can enjoy that moment too.”

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