Zee World South Africa will be available to Southern African countries and Zee World Rest of Africa across East, West and Central Africa.

The split in the feed is scheduled to take place on Monday, 11 January. This change will enable each of the feeds to have unique programming, advertising and sponsorship opportunities.

While this strategy would refine the offering and make it relevant for the diverse markets, it would also permit advertisers in the different regions to market their products and reach their audience in a relatable manner.

Having already launched the first dubbed English Channel for Anglophone Africa and French dubbed Zee Magic for Francophone Africa, Zee Entertainment, an Indian MNC with 960 million viewers globally, across 169 countries, has taken the African market by storm.

The decision was taken to suit the different time zones across Africa keeping in mind prime time viewing.

“It is imperative for Zee TV SA to make this change to better meet the needs of our viewers. We are aware that all of Africa cannot be painted with the same brush. We promise to continue to deliver exceptional content, great quality and unforgettable entertainment,” says Harish Goyal, CEO of Zee TV South Africa.

For more information, visit www.zeetelevisionafrica.com. Alternatively, connect with them on Facebook or on Twitter.