Irvine Bartlett managing director, Rachel Irvine, said: “Thebe Tourism represents South African tourism at its most progressive. We’re honoured to have been chosen from a highly competitive group of agencies and pitches for this project.”
Irvine Bartlett is one of the most sought after, full service, Public Relations companies in South Africa. The driving principle behind the agency is to ensure clients grow their business as a direct result of the team’s efforts to increase brand credibility and profile.
“Irvine Bartlett’s fresh approach and out-of-the-box thinking is what drew us to the agency,” said Thebe Tourism Group marketing manager Judiet Barnes. “We are excited to be working with such a dynamic team and look forward to seeing the outcome of our combined efforts.”
Thebe Tourism Group is a 100%-owned subsidiary of Thebe Investment Corporation. Formed in 2001, the group is the oldest black-empowered South African tourism group and has a significant portfolio in tourism and related industries ranging from attractions, inbound and outbound tourism, car rental, business tourism and foreign exchange.
Thebe Tourism Group joins Protea Hotels (a proud member of Marriott International), Cape Town Tourism, and Maldives Marketing and Public Relations Corporation as tourism and travel sector clients of Irvine Bartlett.
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