She will be applying her wordsmithing skills, imagination, and commitment to chasing down the story as she works with the content team to produce work across their client portfolio. 

“Content is at the heart of everything that Tribeca does, and we’re delighted to welcome a writer of Sumaya’s calibre to our content team,” says Nicky James, co-owner of Tribeca Public Relations. 

Ismail holds a B.Journ from Rhodes University. She also holds a certificate in copywriting from the AAA School of Advertising, and joined Tribeca intent on returning to her writing roots after a foray into the marketing world. 

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